Blog
Notes on building operations: SOPs, automation, AI video and running teams.
- What an embedded operator actually doesAn embedded operator works inside your team until a process runs without them. Here is what that looks like week to week, and when it's the wrong fit.
- How to write SOPs people useMost SOPs get written once and never opened again. A few habits turn a document nobody reads into something the team reaches for.
- How we test new AI video modelsNew AI video models keep arriving, each with a reel of its best clips. A fixed test brief and a simple scorecard show which ones are worth switching to for real production work.
- When to automate a workflow, and when to leave it manualAutomation saves time on the right tasks and creates new work on the wrong ones. Four questions sort one from the other before anyone builds anything.
- Running a team while you hire its managerWhen a team loses its manager, or never had one, the months before a hire are when bad habits set in. An interim lead can use that time to make the new manager's job easier.
- Getting a new brand ready to operate before launchLaunch plans usually cover the product and the marketing. The operations underneath, meaning who does what when the first customers arrive, tend to get built in a rush afterwards.